Why NBA Star Paul George Is Important to Nike

Street style now favors lower profile footwear, which has hurt the popularity of court-ready basketball sneakers. But Nike, the basketball market’s leader, is still investing in the sport and its marquee athletes. Nike’s latest athlete to get a signature shoe is Indiana Pacers star Paul George. His PG1 sneaker arrived …

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Boy Scouts of America Now Has Its Own Hiking Boots

The Boy Scouts of America will be putting its best foot forward with the launch of a signature collection of outdoor footwear. The three-pattern series of hiking looks is produced under license to RLF International in Ana Maria, Florida. The collection is designed to meet the rigors of outdoor exploration …

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This Was the Most Successful Shoe Launch in Nike History

Nike Inc.’s third-quarter earnings were announced Tuesday and included softer overall sales growth and a weaker-than-expected Q4 forecast — but it wasn’t all bad news for the brand. In addition to a 20 percent year-over-year profit increase, Nike reached a milestone during the third-quarter by notching the biggest sneaker launch in company history. …

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As Sales Disappoint, Nike Tells Investors to Think Long-Term

In the face of rising competition, an ongoing slowdown in North America and consumer shifts, Nike Inc. is asking shareholders to focus on its long-term growth prospects. Following the release of its third-quarter earnings results Tuesday — which showed sluggish overall sales growth for the firm and negative futures orders …

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Why Adidas Is Taking Legal Action Against Asics

Adidas is heading back to court to defend its tech properties, this time taking aim against athletic brand Asics. Parent company Adidas AG and Adidas America Inc. today filed a patent-infringement suit against Asics America Inc. and its technology partner, FitnessKeepers Inc., in a Delaware district court. The case claims that …

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Why Urban Outfitters May Have a Hard Time Fighting Coachella’s Suit

In case you missed the memo: Coachella is serious about protecting its name. Last week, the organizers of the annual music and arts festival held in California filed a suit against Urban Outfitters and its affiliate, Free People, alleging infringement on its wildly popular namesake. Specifically, the organizers of the …

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