Basketball fans, be prepared to see corporate branding on your favorite team’s jerseys.
Placing corporate logos on NBA uniforms has been long been discussed by the league, and today, the Cleveland Cavaliers took steps to make it a reality for the team for the upcoming season. The reigning NBA champion franchise took to social media to announce its partnership with Akron, Ohio-based tire manufacturing company Goodyear. The company will have the Cavaliers’ first-ever sponsored jersey patch.
Goodyear’s Wingfoot logo will be featured on the team’s jersey starting with the 2017-18 season.
The patches, as part of the league’s new jersey sponsorship program, will appear on the front left of the jersey, on the opposite side of the Nike logo. (The league announced in 2015 that it has signed an apparel deal with Nike that starts with the 2017-18 season.) And if you want a Cavs jersey with the Goodyear logo, you’ll have to check the team’s retail shop: the organization confirmed that the Wingfoot-branded jerseys won’t be available via the NBA store, but its team shop will have them.
In a 1 p.m. press conference today at Quicken Loans Arena in Cleveland with the Cavaliers organization and Goodyear (streamed live via cavs.com), the team also announced it, along with Goodyear, would donate $1 million support STEM programs in both the Cleveland Metropolitan School District and Akron Public Schools.